Open to new opportunities
I turn complex workflows into simple, usable experiences.
I've been designing products and interfaces for 7+ years. At FEUX Digital I spent 5 years as the primary designer of Lidia Commerce's B2B and B2C commerce consoles, designing dozens of flows, most of them from zero. I've also designed client projects from mobile apps to corporate websites.
7+ years
product and interface design
3 consoles
B2B and B2C, one design system
Dozens of flows
most designed from zero
Brands I've worked with
- Lidia Commerce
- Koç Topluluğu
- Kale Seramik
- Kontrolmatik
- TEMA Vakfı
Selected work
Lidia Commerce · 2021–2026
Five years, three consoles, dozens of flows
The headless commerce platform where I was the primary designer at FEUX Digital. Selected flows from Console, Merchant Console and PIM, in B2B and B2C editions.
Console · Campaign management
Making complex campaign rules readable for everyone
An end-to-end flow where marketing teams build, monitor and check campaigns before launch: list, performance and an AND/OR rule builder.
Console · App & AI Agent Store
Giving AI agents access, with confidence
A store where teams discover apps and task-running AI agents, understand their permissions and set them up in minutes.
Console · Onboarding Studio
Building and measuring product tours without code
An onboarding studio where teams build in-panel tours, checklists and announcements, then find and fix the steps users drop.
Merchant Console · Bulk import
Importing hundreds of products, without the errors
A three-step import where sellers upload products from Excel, fields map automatically and errors are fixed inline.
Console · Multi-site management
One tenant, many storefronts
A multi-site setup where brands manage new storefronts, domains and catalog visibility from one panel.
Merchant Console · Order detail
The whole story of an order on one screen
An order detail that brings split shipments, campaign and coupon breakdown, seller payout and risk analysis together.
PIM Console · In-depth case
Turning missing product data into a work queue
A concept project where I redesigned, from research to testing, how catalog teams get products ready for sales channels.
Client work · FEUX Digital
Mobile app, e-commerce and corporate web
Projects I designed for Koç Group, Kale Seramik and Kontrolmatik.
Mobile app · iOS & Android
Making a large company feel a little smaller
A social workplace app where Koç Group employees meet, join groups and follow company news.
E-commerce · Responsive web
Hundreds of products, one clear path
A filter-driven catalog and shopping experience for bathroom products with many variants and technical details.
Corporate website · Responsive
Telling a multi-sector business clearly
A bold, modern corporate site for a technology company working across energy, industry, transport and mining.
Lidia projects are shown with representative screens due to confidentiality.
About
I design the screens people work in for hours every day.
From 2021 to 2026 I worked on Lidia Commerce at FEUX Digital, a headless, composable commerce platform built in partnership with T&G Workshop. As the primary designer of Console, Merchant Console and PIM Console in both B2B and B2C editions, I designed dozens of flows, most of them from zero, including order management, cancellations and returns, ticketing, app and AI agent management, product pool, goal and workflow management, and evolved them through multiple versions. I owned design decisions on Lidia; I got designs signed off with PMs, handed them off to frontend and backend teams and followed quality through development.
Under the same roof I've designed mobile apps, e-commerce and corporate web projects for brands such as KoçHub Workplace, Kale Seramik, Kontrolmatik and TEMA Foundation. With Claude Code I turn designs into working prototypes so teams can decide faster.
What I do
- Product discovery and user research
- Information architecture and flows
- Interaction and UI design
- Design systems and component libraries
- Prototyping and usability testing
- Developer handoff and design QA
- AI-assisted design and working prototypes
Experience
Jun 2026 — Present
Freelance Product Designer
Self-employed
UX/UI design, website redesigns and code-based promo videos for SaaS products.
Apr 2021 — Jun 2026
Product & UI/UX Designer
FEUX Digital
Primary designer of Lidia Commerce's B2B and B2C consoles; KoçHub, Kale Seramik, Kontrolmatik and TEMA Foundation projects.
2019 — Mar 2021
Freelance UI/UX Designer
Self-employed
Websites and interfaces for clients across industries.
2018
Visual Communication · Associate degree
Istanbul Plato Vocational School
Tools
Figma · FigJam · Framer · Miro · Jira · Claude Code · HTML/CSS · Remotion
How I work
- 01
Discover
Stakeholder interviews, user observation, data and support ticket analysis
- 02
Define
Problem framing, flow maps, information architecture
- 03
Design
Wireframes and flows, interactive prototypes, UI and components
- 04
Validate
Usability tests, design critique, iteration
- 05
Deliver
Developer handoff, design QA, post-release measurement
Contact
Let's design simple experiences together.
Reach out about a role, a project or just a quick intro. I usually reply within one business day.