E-commerce · Responsive web
Hundreds of products, one clear path to the right one
For Kale Seramik I designed a product catalog and shopping experience that makes finding and comparing bathroom products simple.
Web & Mobile
- Challenge
- A large range with many variants, sizes and technical details made it hard to compare products and find the right one, especially on mobile.
- Goal
- A clean, filter-driven browsing experience with product cards and detail pages that work equally well on desktop and mobile.
Process
How I approached it
- 01
Discover
Reviewed the product range, customer questions and competitor catalogs.
- 02
Information architecture
Structured categories and filters so products can be narrowed down in a few steps.
- 03
UI design
Designed product cards, listing and detail pages with a calm, premium look.
- 04
Responsive & handoff
Adapted every page for mobile and delivered specs to the development team.
Final design
The same clarity from desktop to mobile
